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Strengths (Internal)- Accessibility: Mobile platforms allow easy access.- Self-Qualification: Potential customers must already own a smart phone – they are more likely to have disposable incomes and be able to go to events.- Simplicity: Single data sourcing with a simple, easy GUI makes utilizing the app very easy and inviting.- Loyalty: “Pushing data” means users will be less likely to go search for themselves, or using our competitors.- Ad Targeting: Geographic and interest-specific personalization of content allows us to target a very specific audience. | Weaknesses (Internal)- Platform Gap: Only available on Android and iOS systems, and not available for Windows or BlackBerry.- Indirect Data Sourcing: Our WebCrawler will rely on 3rd-party sources to provide accurate information- Limited Reach: We are providing Oklahoma events- Cash Flow: There is no direct cash flow from the users to the client- the client must collect money indirectly.- Reputation: J3T Creative Industries does not have widespread name recognition such as CraigsList, Angie’s List, Amazon, etc. |

Opportunities (External)- Growing User Base: More and more people are using smart phones and devices. - Limited Competition: There are no existing apps that do exactly what ours does. - Partnerships: A larger company may want to integrate our services in the future. - Event Regularity: Oklahoma has over 100,000 events each year, spread evenly throughout the year. | Threats (External)- First to Market: This app may provide other companies with a blueprint for creating similar services, and potentially pave ground and create market share that could then be taken by other companies.- Future Competition: J3T Creative Industries may face competition from larger companies with more resources (ie: Google, Amazon, etc.) in the future.- Legislation: Oklahoma might pass future laws to limit personal data or preferences transmission that may hinder our ability to provide services. |

Strengths (Internal)-...