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Pages: 12
Category: Business and Industry
Date Submitted: 10/27/2013 06:39 AM
Marketing Assignment
Marketing a new product
Contents
Overview of company, market and existing portfolio of products/brands.................2,3
Fig 1..................................................................................................................2
Fig 2..................................................................................................................2
Explanation of Rationale for new product.................................................................3, 4
Fig 3..................................................................................................................4
Identification and Justification of target market......................................................4, 5, 6
Fig 4..................................................................................................................5
Identification and rationale for brand positioning.........................................................7
Fig 5.........................................................................................................7
Marketing mix strategies....................................................................................8, 9
Fig 5................................................................................................................10
Bibliography/ References.............................................................................................11
Appendix A...................................................................................................................12
Overview of company, market and existing portfolio of products/brands:
I will be proposing a new product for Tesco. Tesco is the largest grocery company in the UK by sales & the 3rd largest retailer in the world after Wal-Mart and Carrefour9. Tesco has 2715 stores, is the market leader in UK with 31% of the market & revenue of £40,766m. . (www.tnsglobal.com, 2011. Year to date profit after tax was £3,700m with...