Project Management

DigiNap.com

2013

Digital Nail Art Printing (DigiNap.com)

Business Case Presented By:

Aroosha

Sidra Sardaar Mann

Muzna Farooqui

Case Business School (CBS)

Table of Contents:

Introduction …………………………………………………………. Page # 03

Business Model …………………………………………………………. Page # 04

Business model flow diagram ………….……………………………. Page # 05

Operational Plan ………………………………………………………………….. Page # 06

Marketing Strategy ……………………………………………………….. Page # 08

Human Resource Management Plan ………..………………………… Page # 10

Financials ……………………….……………………………………………………. Page # 11

INTRODUCTION:

DIGINAP is the name a new emerging firm to be establishes in Pakistan. It sounds very technical but it has deep roots embedded in the mixture of traditional culture and modern trends and fashion of Pakistan. DIGINAP stands for “Digital Nail Art Printing”. Whenever anybody listen to the brand name, first thing comes into mind is nail art specially a proper trendy and fashionable mixed with digital technology of the modern era. DIGINAP drive its roots from the western culture which is gradually emerging in Pakistan. West is famous for and especially for their bold and lively culture. So DIGINAP sounds very lively and techy word through which you can imagine all type of digital printing.

DIGINAP is based upon the concept of providing nail art and other different platforms printing through digital machines to the young, feminine and also the aged people. It aims to provide a hygienic, trendy, fashionable and modern nail art printing and also other printings as well. This will be the only kind of a firm which will fuse technology in to the traditional and modern ways of fashion. DIGINAP will fuse online media in the operations including payments, ordering and queries.

DIGINAP mission Statement Says:

“To provide trendy, fashionable and modern digital art printings to our target customers with the support of Internet and its related technologies."

DIGINAP will launch its operations...