Marketing Imc Project

Steven G. Mihaylo College of Business and Economics

California State University, Fullerton

Colette’s Children’s Home

Team 4

Cynthia Fung

Vitaya Hearunyakij

Peter Krzystofiak

Marketing 351

TWR 18:00 – 20:20

Summer Semester

July 2, 2008

Social Enterprise Overview

Colette’s Children’s Home (CCH) is a non-profit emergency and transitional housing program for homeless single women and homeless women with children, with five facilities in the Orange County area. The organization was founded by Pamela Hope, Kevin Craig and William O’Connell nearly a decade ago, and holds its headquarters in Huntington Beach, California. The organization attempts to reunify mothers with their children and helps to service struggling women. These women are typically housed and serviced for six months, though they have the option of extending their lease beyond the initial period. Five CCH Case Managers currently oversee about ten families each and assist clients with various aspects of life skills management, including obtaining employment, saving nearly 80% of one’s income, setting up primary physician and dental care, identifying personal goals, addressing relapses and overall becoming more independent. Requirements for the women requesting service include: must be homeless, must be sober with a clean drug test, must obtain a job within thirty days and must be ready to make major life changes.

Currently, CCH receives most of its funding through various governmental organizations, such as Housing and Urban Development (HUD), Community Development Block Grant (CDBG), and Emergency Housing and Assistance Program (EHAP), though these resources and grants are becoming increasingly limited. Core members of CCH participate in various local organizations and grant committees to gain recognition and support, including HB Chamber of Commerce, Kiwanis Club, Prop 63 Committee, HB Coordinating Counsel, Arbor Education and Training...