Strategy

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Introduction

A SWOT analysis is a strategic management method of analyzing a company's strengths, weakness, opportunities and threats. It is often carried out when there is a major projects or business undertaking the company wishes to take (Cleland and Ireland, 2007). A SWOT analysis entails identifying the purpose venture and specifying the external, internal, good or bad aspects that will or may affect the intended activity (Knox, 2010). The strengths and weaknesses are often internal factors while threats and opportunities are often the external factors, all of which affect the output of a company. A number of companies often focus on the internal factors within the company that affect their success while ignoring the external. An in depth analysis of opportunities and threats therefore challenges the company to look beyond their company confines to discover what opportunities are waiting to be exploited and which threats are looming behind the business venture. According to Knox (2010), to come up with the company's unique analysis, management should look at each issue subjectively and also be precise. More often than not customers and clients understand that the company faces competitors and other kind of threats therefore it is fundamental to act with a certain degree of realism (Boone and Kurtz, 1992). On the other hand, it is useful to use key strategies that will attract the customers and clients (Danca, 2006). A SWOT analysis basically shows the company how to make the most of their strengths, eradicate their weaknesses, exploit the best opportunities and respond to the threats (Kyle, 2008).

SWOT Analysis

Microsoft Corporation in particular undertook a SWOT analysis to understand their strengths, weaknesses, threats and opportunities and in turn know what works for them and what does not. Firsts and foremost we begin with the findings of the analysis of the strengths.

Strengths...