Submitted by: Submitted by angebuen
Views: 123
Words: 2125
Pages: 9
Category: English Composition
Date Submitted: 11/07/2013 03:51 AM
It is interesting to probe into how much effort we exert to protect our national pride and identity especially in the light of various challenges that undermined and enhanced it (eg. Quirino Grandstand hostage incident, internationally-acclaimed Filipino independent films, racial slurs against Filipinos in foreign TV shows, Filipino performers/artists awarded and recognized abroad etc.). More so, under the context of a globalizing international community, our reach has expanded and this is confirmed by our people’s presence in every known nation in the world. What kind of Filipino image do they bring with them and how is it perceived by the peoples of the host nations?
The study at hand is an attempt to probe into the said matter by looking at government efforts towards promoting or using our culture in diplomacy. A lot of nations have recognized the importance of branding and image to enhance tourism and economic gains. This paper is a recognition of such fact and this recognition comes with an understanding that only through a historical study of Philippine cultural diplomacy can we determine the most efficient manner of maximizing the benefits of a good brand and a good image.
Review of Related Literature
The diplomatic history of the Philippines is a relatively young domain in historical studies. Its development can be associated with the experience of the Philippines as an independent nation and as a member of the international community of nations. It is important to underscore this fact to understand how cultural diplomacy is treated in the literature of Philippine diplomatic history.
Milton Meyer’s A Diplomatic History of the Philippine Republic is the first attempt to document the Philippine diplomatic experience in its early stages. Published in 1965 by the University of Hawaii Press, the study covers the administrations of Roxas, Quirino, Magsaysay, and Garcia from 1945 to 1961. Meyer explains that the development of the country’s diplomatic...