Discussion

What can a corporation do to:

1. Obtain information about strategic environmental factors

When obtaining information about strategic environmental factors you must conduct and environmental scan and when doing this you must consider the factors that will influence the direction and goals of your organization. It must include consideration of both present and future factors that might affect the organization.

First a corporation needs to look at external and internal factors. Some of the external factors that a corporation needs to look at are the markets, legislation and government actions, demographics, and marketing trends.

Some of the internal environmental factors involves looking at the present capabilities of the organization such as infrastructure, hardware, personnel, abilities, structure, and that information can be compared to what the organization will need in the future to achieve its strategic goals.

2. Ensure that information about strategic environmental factors gets to the attention of strategy makers

The scanning process has two parts. The first part is getting the report to the strategy makers and the second part happens in the future when everyone has had enough time to determine the accuracy and significance of the scan. When delivering the scan to the strategy makers you must offer value. Before beginning the environmental scan you must ask the strategy makers what they need, make sure these are not their wants but their needs. When doing an environmental scan you should be able to ask the following three questions about the factors;

1. Make the cause go away so you don't have to worry about the consequences.

2. Acknowledge that the cause is not apt to go away, but find ways to dodge the consequences.

3. Acknowledge that the cause and the consequences are inevitably coming, so become different in ways that avoid the negative consequences and strengthen the organization in the long run.

3. That those strategy makers use...