Questions for Managerial Ecn

7. QUESTIONS FOR CASE STUDIES THAT WILL BE Graded

1. Nucleon, Inc.

a. What options of vertical integration are available to Nucleon? Develop a proper decision tree.

b. What are the advantages and what are the disadvantages of each option?

c. Which choice would you recommendations to the company Nucleon based on net present value (NPV) calculation? For each option calculate NPV. Discount rate is 30%.

d. Pilot plant might be used for other projects (products). Estimate how much can Nucleon save on variable expenses by investing in pilot plant.

e. What should be the long-term strategy of Nucleon?

f. Which option should Nucleon choose? Justify your answer.

2. Growth and diversification of Martifer.

a. What do you think of the diversification strategy followed by Martifer?

b. How do you evaluate Marifer’s economic and financial behavior?

c. What measures would you recommend to the company’s top management?

* Should the company continue its expansion at the rate of last year, or should it rather focus on consolidating and integrating their operations?

* Was the current business portfolio adequate, or should possible new alternatives be considered for diversification, or perhaps some divestment?

* Was the organization adequate to the new reality of the Group?

3. Metabical: Pricing, Packaging, and Demand Forecasting for an New Weight-Loss Drug.

a. How does Metabical compare to current weight-loss options?

b. What are pros and cons of the forecasting methods presented by Pintup? How would you do it? Try to make it i.e. make demand forecasts.

c. What considerations should be taken into account when making decisions about the package count? What package size would you recommend?

d. What pricing strategy approaches would you suggest Printup explore? What are the advantages and disadvantages of each strategy? What price would you recommend?

e. What impact does your pricing...