First Piece

| |The Social Approach |The Cognitive Approach |

|Defining the approach: |Assumption 1: Social psychologists assume that human behaviour is affected by our |Assumption 1: Cognitive psychologists assume that behaviour is affected by mental events |

| |relationships with other people |or’ cognition’ and cannot be understood without an examination of cognitive processing |

| |Assumption 2: Social psychologists assume that human behaviour is affected by our | |

| |identification with and memberships of groups and society, | |

| |Assumption 2: Social psychologists assume that human behaviour is affected cultural influences| |

| |and experiences, that behaviour is shaped through socialisation with a culture, and the | |

| |internalisation of certain of cultural norms and expectations which guide behaviour and | |

| |perception |...