Marketing Plan of Artisti Collection

Assignment

Marketing Plan of Artisti Collection

Course name : Marketing Management

Course code : MKT 501

Semester : Fall-2013

Submitted to:

Dr. Sherajul Haque

Course Instructor

Department of Business Administration

East West University

Prepared by:

Md. Rakib Hasan

ID No-2012-2-95-117

Sec: 03

Date of Submission: 25th October, 2013

Executive Summary

Artisti Collection Limited is one of the leading and fastest growing ready-made clothing brands in Bangladesh. Artisti Collection Limited was founded in the year 1992 as a sole proprietorship business by Mr. Tariqur Rahman with a vision to be a leader in readymade outfits in Bangladesh with professionalism, quality, reliability and trust. Artisti firmly emphasizes on real internal growth and it is growing from year to year. The company is also proud of the fact that its growth of sales is sustainable, is increasing always. Artisti marketing strictly maintains the international quality parameter in relation to customer's requirement. Its strong brands image and having a full control both on their production, distribution and market outlet are their greatest strength. On the other hand, their very small market size in clothing industry due to less product variety is their greatest weakness. They have good opportunities as they can grow in the existing market with such a high quality brand image and launch new products like sports wears and sports shoes, they can also target international market by going global. Stock market failure and high import taxes on raw materials and finished products. The purpose of this report is to give our readers a practical insight on Artisti’s marketing mix, market segmentation, products‟ position, competitor’s profile, the changes that took place in the organization, company’s competitive work place, organizational quality assurance, and Artisti’s safeties and securities.

In their marketing mix, they offer almost all kinds of products to create a complete...