Nhong Hotel

NHONG HOTEL BUSINESS PROPOSAL

Prepared for Business Communication Course International University, Ho Chi Minh City, Vietnam

Prepared by Tran Thi My Hanh Tran Ngoc Hien Ngo Le My Ngan Truong Duc Nguyen Lai Nguyen Bao Quynh Nguyen Hoang Quynh Phan Thi Thu Thao Le Thi Thuy Phuong

December 24, 2012

MEMORANDUM DATE: TO: FORM: SUBJECT: December 24, 2012. Mr. Nguyen Huu Khoa, Lecturer Group BC7 NHONG HOTEL BUSINESS PROPOSAL

We are pleased to summit to you the business proposal for Nhong Hotel. We are seeking for an investment of seven and a half billions Vietnam Dong to start this business. We believe that our business can start to make profit in less than three years’ time. At the beginning, we want to service the demand of the noon nap for the officers working in District 1, specifically in four office buildings: Diamond Plaza, Kumho Asiana Plaza, Vincom Center and Metropolitan Building. Our mission is to bring the high quality facilities and services to customer’s naps. Moreover, our business aims to create a happy environment for customers to come, share and enjoy our service. Having all these missions in heart, we are trying to become the number one hotel system specializing in serving short naps in Vietnam within six year. Our business proposal also includes details about problem statement, literatire review, company information, methodology, marketing strategy and some financial analysis. For more information, please feel free to contact us via email at nhonghotel@gmail.com, via phone at 08.38369551. Sincerely yours,

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EXECUTIVE SUMMARY Nhong Hotel is the pioneer hotel chain following the new beautiful hospitality concept of accommodation for guests to take short naps. This concept has been applied successfully and become a trend in many countries like Japan, China, ect. Similar to its “sister” and “brother”, Nhong offers a number of extremely small rooms (called capsules or cabins) with an aim to provide affordable and basic...