Poopy Advertisement Essay

David Nguyen

Professor Pepp

English 101 LL

30 September 2013

Lust for Alcohol

In our daily lives advertisement is everywhere, from mass media to children cartoons. In a day, we have most likely seen thousands of advertisements. Thanks to modern technology, advertisement has spread all over the world. Advertisements are very powerful tool in business. Advertisement is also the most deceiving and persuasive tool for the public audiences. An advertisement is usually presented to the public to make an announcement. According to Fletcher’s article Art of Puffery? A Defense of Advertisement “because the concentration of economic power into ever larger units forces those units to make human beings consume more and more, in order for the units to make human beings consume more and more, in order for units to stay operative.” (117) Fletcher wants us to see how businesses are beginning this campaign to increase profits and margins. The advertisements conflict with human anxiety to consume.

The advertisement shown contains a thin young beautiful woman next to a well-dressed man; above the image there is a caption that says “endless opportunities”. On the opposite side shows a setting in a dark room: where we can see another couple hugging each other, and above it shows a caption of “Superior Drinkability”. The female on the right side is showing her back side towards the audience, and the man being hugged to smiling. In the center of the ad is a cold, chilled, sleek bottle of Bud Light. This Bud Light captures the center of attention of the audience and sees how this beverage changes the atmosphere. The Bud Light indicates how it changes the mood of people to this sexual fantasy that men desired. This Bud Light advertisement is promoting on how drinking Bud Light can help acquire this sexual fantasy.

This ad may be an example of what Donna Woolfolk Cross defines “propaganda is simply a means of persuasion and so it can be put to work for good causes as well as...