Marketing

4P MARKETING MIX

Products | Segment | Target | Position |

7-Eleven | Yuppies | Mass market | Convenience |

Giant Hypermarket | Family orientated shopping | Family | Hypermarket |

Cold Storage | Middle-income | Mass market | Freshness |

Market Place | Niche/Lifestyle concept | Expatriates | Premium specialty product |

As the above of supermarket have their business strategies for competitive advantage: Product, Price, Promotion and Place strategies.

Cold Storage (HDB estates), Giant & 7-Eleven:-

Product Strategies: They have more than 1600 SKUs make available own House Brands (First Choice, No Frills & Giant) it provide a wide-ranging variety of goods from rice, noodles, breads, cereals, juice, frozen, dairy, snacks, wines, household, papergoods, kitchenware, organic fresh vegetable for local that buying in bulk, for consumer than doing small business, it also are convenience store with basic necessities for heart landers, people who single & for busy working adults that purchase for their need.

Price Strategies: Low price / Offer – Giant, Cold Storage & 7-Eleven

Cold Storage and Giant is a premier player in retailing and has over 49 stores all over Singapore. It offers a comprehensive range of quality products at reasonable price and also provides various schemes to attract customers. Some of the weekly schemes offered are: - Great Fresh Savings, SuperBuys, No Frills & First Choice. Being a leading discount supermarket chain in Singapore Cold Storage proves quality, huge range of products at competitive prices.

Promotion Strategies: Cold Storage (HDB estates), Giant & 7-Eleven:-

Cold Storage and Giant is a leading player in purchase and has over 49 stores all over Singapore. It proposals a wide-ranging of promotion with long scale in the niche markets to attract customers. Some of the weekly schemes offered are: - Great Fresh Savings, SuperBuys, No Frills & First Choice. Being a leading discount supermarket chain in Singapore Cold...