Submitted by: Submitted by miraelus
Views: 128
Words: 2218
Pages: 9
Category: Business and Industry
Date Submitted: 11/21/2013 02:43 AM
trends that exhibit this values-driven, “responsible operations” behavior.
Nestle
General info
Nestle is a Swiss multinational food and beverage company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues.
Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods, and snacks.
Nestlé has around 450 factories, operates in 86 countries, and employs around 328,000 people.
Nestlé was formed in 1905 by the merger of the Anglo-Swiss Milk Company, established in 1866 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri Nestlé. The company grew significantly during the First World War and again following the Second World War, expanding its offerings beyond its early condensed milk and infant formula products.
Business model – based on creating shared value
Creating Shared Value (CSV) is a business concept intended to encourage businesses to create economic and social value simultaneously by focusing on the social issues that they are capable of addressing. In 2006, Nestlé adopted the CSV approach, focusing on three areas – nutrition, water and rural development – as these are core to their business activities.
Business will thrive and society will benefit if Nestle can:
Develop products and services that meet societal needs in developed and developing countries
Use resources more efficiently across the entire value chain, and improve the conditions for local economic and social development.
The ten principles of business operations
Consumers
1 Nutrition, Health and Wellness
2 Quality assurance and product safety
3 Consumer communication
Human rights and labour practices
4 Human rights in our business activities
Our people
5 Leadership and personal responsibility
6 Safety and health at work
Suppliers and customers
7 Supplier and customer relations
8 Agriculture and rural...