Wk2 Assignments

Week 2 Assignments

Week 2 Discussion 1: Important Factors for Enterprise Growth

You have now read and learned about numerous options for enterprise growth. Given what you have learned so far, please answer the following question.

What is more important for enterprise growth: a better product or service, or a better business model?

1. Compose your answer as an MS Word document (Arial 12). Limit your answer to 500 words.

2. Post your answer as an attachment to the discussion thread titled Important Factors for Enterprise Growth by Day 3.

3. Respond to at least two posts of your classmates, evaluating their responses to promote active discussion.

In addition to the discussion question, we want you to tackle your first case application assignment on the next page.

Week 2 Final Project: Enterprise Growth Plan Project - First Submission

The Enterprise Growth Plan Project is the cornerstone of the course. It is designed to help you apply everything you will have learned by the end of the course. Please use your own company as the basis for the project. The basic anatomy of the plan you are to develop is outlined in your syllabus.

Please review the course overview section labeled Enterprise Growth Plan Project.

Week 2 Case Study: Apex Chemical Case

The Apex Chemical case will help you make decisions regarding the best growth option for this particular company. In the case, you will see that the company has two options for growth. Based on the limited information presented in the case, you must make a choice between the two options under consideration.

Case Question

Given the limited information in this case, which product would you recommend that Apex commercialize? Why?

* Compose your answer to the case question as a MS Word document (Arial 12). Your submission must be 2 to 3 pages in length.