Cpk Extra Credit

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Category: Business and Industry

Date Submitted: 11/22/2013 03:28 AM

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California Pizza Kitchen’s Extra Credit

This was the third time I had lunch in California Pizza Kitchen. It has been a long time and I was there again because of the fundraiser and extra credit. It is always better to go to this place in the afternoon because it has fewer people. The hostess was really nice and polite. I looked at the menu but had no idea of getting which pasta or pizza. The waiter was kind to answer my questions and willing to explain everything on the menu. They had quick and great service. The place is big and it is suitable for large group of family too. The atmosphere in California Pizza Kitchen is so relax with nice music.  I love their Fettuccine Alfredo and Shrimp Scampi. The price for everything is fair but they have small portions of food.

CPK had their first restaurant in Beverly Hills in 1985 by Richard Rosenfield and Larry Flax. After that, they expanded their business from California to more than 250 locations in more than 32 states and 10 countries. CPK is a leading casual dining restaurant chain, focuses on the premium pizza segment. The menu development team is constantly designing creative and innovative dishes that include a variety of contemporary and traditional pizzas with a wide selection of toppings. They get high customer satisfaction and positive returns to its investors. The company operates by using three different restaurant models: full service, CPK/ASAP, and LA Food Show Grill and Bar. The full service restaurant includes exhibition-style kitchens, catering, take-out, and delivery options for customers. It is the primary source of revenue and they also offer a full menu selection. CPK/ASAP restaurants are designed for the busier "grab and go" customer. These locations are smaller than the full service restaurants, offer common seating, have curbside service, takeout, cater, and sport a slimmed down menu. LA Food Show Grill and Bar steps away from the premium pizza segment and focus more on grilled items such...