July at the Multiplex

PREPARED FOR: Mr. Mull T. Plex, Owner of Royal 16 Theater and the Consortium of

Theater Owners

PREPARED BY: Marion Breton, Alex Johnson, Yifei Li, Raluca Moldovan, Nora Seclen,

Ogaga Akpomudje

DATE: October 12, 2013

COVER LETTER

Date: October 14th, 2013

To: Mr. Plex

From: Team 1

Subject: Business Gateway

This report has been prepared at the request of Mr. Plex and the consortium of theater owners for the purpose of advising our clients in the matter of the potential lawsuit they face from a movie patron.

Our team analyzed the facts and issues of the case, including potential strategic and ethical implications to find the best way to resolve the affair.

It was our pleasure to work with your firm on this case; please do not hesitate to contact us if you require more information.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 4

PURPOSE 5

INTRODUCTION 5

CHRONOLOGY 6

LEGAL ANALYSIS 7

STATISTICAL ANALYSIS 10

ETHICAL ANALYSIS 11

Tucker approach 11

Is the decision profitable (shareholders)? 11

Is the decision legal (society at large)? 12

Is it fair? 12

What is the impact on the right of stakeholders? 12

What is the impact on sustainable development? 12

Utilitarian approach 12

Justice theory 13

RECOMMENDATIONS 14

APPENDIX 15

WORK CITED 17

EXECUTIVE SUMMARY

The reason for the legal action threat is the practice of showing commercials at the beginning of each movie showing. In assessing the situation, our team has used a legal analysis and a statistical analysis of the case. Because one of themain concerns in our legal system is producing results that are fair to all partes involved, we have also included a statistical analysis. Our legal analysis shows that Mr. Plex and the consortium of theater owners would not be held liable for fraudulent misrepresentation. Our statistical findings show that less than 10% of moviegoers resent watching commercials before a movie. Our ethical analysis using...