Factors That Influence Marketers Perspective on Guerilla Marketing

FACULTY OF BUSINESS MANAGEMENT (MARKETING)

MKT 537

MARKETING RESEARCH

FACTORS THAT INFLUENCE MARKETERS PERSPECTIVE ON GUERILLA MARKETING

ACKNOWLEDEGEMENT

Alhamdulillah....

First of all, we would like to thank to our lecturer DR ZAINUDDIN ZAKARIA that giving comments, wise advice and also guidance in the preparation of this research report. With his cooperation, we can completion of this report successfully.

We also thanked to our respondent for giving their cooperation to fulfil our questionnaire. Without their effort, the result of the research cannot be completed.

Moreover, thanks to our beloved friends that always sticks together and also works hard. This task had been done with all efforts and responsibilities us while doing this assignment. All the problems can be settle down and we were able to adapt properly and wisely.

Hope that all the effort and responsibilities will give a lot of benefits to us and also to our group research. Million thanks also we wish to all our classmates because they also help us in doing our group project. They always give us ideas and comments on our project. So that we can improve our research in many ways.

Last but not least, we also thanks to those who indirectly contributed in this research. Without their commitment and dedication, this research report would not have materialized.

Thank you....

TABLE OF CONTENT

| CONTENT | PAGE |

| AcknowledgementTable of Content | |

| 1.0 INTRODUCTION 2.1 Abstract 2.2 Background of the study 2.3 Problem Statement 2.4 Research Question 2.5 Research Objectives 2.6 Hypothesis | |

| 2.0 LITERATURE REVIEW 3.0 RESEARCH METHODOLOGY 4.7 Theoretical Framework 4.8 Research Design 4.9 Sampling Procedures 4.0 FINDING 5.10 Respondent Profile 5.11 Results 5.0 CONCLUSION 6.0 REFERENCES7.0 APPENDICES | |

1.0 INTRODUCTION

2.1 ABSTRACT

Nowadays, there are many types of promotion that...