Businesses Need to Invest in Creative Thinking If They Want to Be Successful

Businesses need to invest in creative thinking if they want to be successful

With the rapid development of global economy, creative thinking is playing more important role in the global economic competition due to the fact that traditional ways can hardly keep up with the pace of increasing complexities and differentiated needs. As a result ,This essay will discuss the necessity and importance of creative thinking for success in business.

Serrat (2009) argues that human resource is the most important factor to produce creativity and the world will remain the original level without innovation. This is especially true when we look back the history of social developments that illustrates new ideas and innovative products are produced by some employers with creative thinking skills. Therefore, companies should invest substantial money in training programs in order to encourage employees to develop the awareness and ability of innovative thinking. It is also important for executives to recruit experienced professionals by offering more attractive payment, and to make some specific plans like some themed activities to foster creativity of the employees. What is more, upgrading and reorganizing the working environment is also one the most effective and common ways adopted by many international giants to stimulate employees’ passion and creativity. For instance, Google has been voted as the best workplace in many countries like Canada and India. However, micro-kitchens, tech stops and lavalamps in the lobby are only a small part of the most innovation-oriented environment that Google provides. The success of Google in terms of working conditions mainly lies in different decoration according to different working floors. Consequently, the working context is comfortable and inspirations are likely to be stimulated in such an amazing workplace.

It is pointed out that advertisements should be able to come up with relevant creative ideas. (Benady,2008). It...