Submitted by: Submitted by sanqutbi1
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Words: 9853
Pages: 40
Category: Business and Industry
Date Submitted: 11/28/2013 09:09 AM
Strategic Management Report On
National Bank Of Pakistan
Presented To:
Sir. Shameel Zuberi
Course Supervisor
Submitted By:
Group # 8
Fasihuddin Qureshi 16
M. Shahrukh Zaki 30
Nabeel Tahir 43
Syed Kashan Ali 60
Zohaib Ahsan Khan 64
Strategic management
Karachi University Business School
University Of Karachi
Date: 05-June-2013
Acknowledgement
First of all we are thankful to ALLAH Almighty for his mercy by which we are able to complete our project successfully.
We are extremely grateful to the team of NBP specially the employees of the branch they explain each and every aspect clearly so that we would be able to understand the major functions of NBP management. We are also thankful our teacher sir “Shameel Zuberi” who help us a lot during this whole project. .
Table of Contents
INTRODUCTION: 1
Branch Network 3
Present Status of the Bank: 4
Prospects: 5
Corporate & Investment Banking: 5
Treasury / International Banking: 5
Overview of the organization: 6
Vision: 6
Mission: 6
Core Values: 6
Corporate Philosophy At National Bank 7
Objectives of National Bank 8
ORGANIZATIONAL STRUCTURE 10
Geographic Department 11
Process Department 12
Customer Department 12
Accounts/Finance Department 13
COMPETITORS: 18
FINANCIAL ANALYSIS: 18
MARKETING ANALYSIS: 22
Market Recognition: 22
Customer Satisfaction 22
Poor record management and filing system 22
Unequal distribution of work 22
Marketing visits 22
FUNCTIONAL ANALYSIS 23
Formal Organization 23
Difference between theory and practice 23
Bank duty to maintain secrecy 23
Excessive paper work 24
More accounts fewer deposits. 24
Delegation of authority 24
PERSONAL MANAGEMENT ANALYSIS 25
Need for better training program 25
Developing Managerial Leadership 25
Recruitment policy 25
Marketing at desk 26
Lack of business communication 26
Industry Analysis: 27
IFE Matrix (Internal Factor Evaluation)...