Perodua Marketing Plan

Executive Summary

Perodua established in 1993 as the second automobile manufacturer in Malaysia. With the Malaysia Government supports, Perodua is benefited from favourable tariff structure in the domestic market by targeting the small car segment.

With highlighting great cost savings and social responsibilities as key points to achieving the marketing objectives “Building Cars People First”. Perodua has targeting itself to build most affordable, fuel-efficient, compact and economical car and had successfully positioning its brand and brand’s uniqueness in the mind of all Malaysian.

Perodua, the Malaysia top car seller, with the Asean Free Trade Area agreement in 2015, will have free access to other countries. It will be a step forward to the world market. Perodua offers variety of vehicles to meet the customer demand and also provide after sale, car & spare parts services.

With the developed concept of “Stylish Eco Car”, Perodua have implemented various initiatives to provide outstanding fuel-efficiency, safety & affordability. By enhancing fuel efficiency (eco-drive), light weight material (use Aluminium to replace mild steel) for engine parts, aerodynamics design and lighter car’s body structure. By reducing carbon dioxide emissions, Perodua also extends eco-support to their production area, distribution and sales centres to create a friendly environment and hormony community.

In conclusion, Perodua have their best endeavour to reinforce cost-competitiveness while introducing new models “sedan car” to increase unit sales. The writer believe Perodua has developed a new technology reducing carbon dioxide emissions which can make progress to pursuing Eco Market. Moving forward, Perodua inspired as the first ever eco built automobile that gives value for money and economical fuel consumption, will 100% contributing to our environment and meet the expectation of all Malaysian