Alma Electronics: I’ll Dream of You

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REPUBLIC OF THE PHILIPPINES

NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

COLLEGE OF ENGINEERING

ENGINEERING MANAGEMENT

CASE STUDY #1

ALMA ELECTRONICS: I’ll Dream of You

Submitted by:

Mark Allan P. Valeroso

BSCE 3-E

2013

ALMA ELECTRONICS: I’ll Dream of You

 

Introduction

  Mr. Andy Mallari opened a small shop selling transistor radios and other electronic parts in Cabanatuan City in 1979. His business grew and by 1990 he was able to save money and purchased a 300 square meter lot and built a two-storey building. He expanded his business in other big towns of San Jose City, Gapan and Guimba in which his current operations cover sales and repair. By this time he employs five salesladies in Cabanatuan and six technicians.

Mr. Mallari’s perspective has changed drastically after he met his former classmate Estelito Chan who now has a well-established appliance assembly plant in Manila. He said that he didn’t start big but rather as a subcontractor for a large assembly plant until he was able to establish his own factory.

Mr. Mallari has three sons, all belonging to the top ten in their respective classes. His oldest is about ready to enter college and is thinking of sending him to an engineering school. He thinks all three have the potential to help him realize his dream of establishing his own assembly plant.

PROBLEM

1. What college courses will best suit Mr. Mallari’s sons?

2. How will Mr. Mallari established his own assembly plant?

ANALYSIS

Areas of Considerations:

• Personal Opinion of Mr. Mallari’s sons

• Interest of Mr. Mallari’s sons

1. Demand

• External- the demand for electronic parts that are used in the assembly and maintenance of radios, tape recorders amplifiers and various selected appliances in other towns.

• Internal-the demand for more man power to serve all the customers various needs in terms of repair...