Doritos Uzbekistan Marketing Plan

MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE IN TASHKENT (MDIST)

ASSIGNMENT SUBMISSION COVER SHEET

Course : BSc (Hons) in Entrepreneurship & Management

Module : Principles of Marketing

Lecturer : Francisco Roma

Assignment Type : Group

Due Date : 9 November 2013

S/N | Student Name (As reflected in Passport) | ID Number | Student Signature |

1 | Kakhkhorov Bekhzod | B1101044 | |

2 | Fazilov Azamat-Ali | B1101142 | |

3 | Juravlev Nikita | B1101102 | |

4 | Kuzmichev Vadim | B1101152 | |

5 | Travin Vladimir | B1101132 | |

Submitted on Due Date (Yes/No) :

Word Count : 2150

Outline

1.0 Executive summary………………………………………………………………………3

2.0 Introduction………………………………………………………………………………4

3.0 Industry background…………………………………………………………………….5

4.0 Market size in term of units sold per year……………………………………………...6

5.0 Market growth and trends over the next five years…………………………………....7

6.0 Market Share and Competitor Analysis………………………………………………..8

7.0 Macro-environment factors……………………………………………………………..9

8.0 SWOT analysis………………………………………………………………………….10

9.0 Market segmentation, targeting and positioning……………………………….....11-12

10.0 List of References……………………………………………………………...……13-14

1.0 Executive summary

In our world more than 60% of the people consume different types of “salty snack” including variety of chips, corn and cheese-based production. This project aims to provide efficient solution to the way of entering the foreign market, particularly into Uzbekistan, for the company-manufacturer. The bright example of such corporation is a “Frito Lay” - sister company under the “PepsiCo” which is specialized on production of salty snacks. So in this report we will provide marketing research concerning economical condition in the market of Uzbekistan and the opportunities it offers to the foreign entrants. The methods of getting into the marketplace and creating solid competition and...