Resort Management

RESORT OPERATIONS AND DEVELOPMENT

RESORT MANAGEMENT

THE RESORT GUEST

Submitted by:

Songco, Janjo D.

Masangkay, Binsent

Montemayor, Nathaniel

Potestades, Princesss Pearl

Cantos, Justine Mae

Submitted To:

Mr. Joseph M. Matundan

RESORT MANAGEMENT

Managing a resort is different from managing a commercial hotel in the following ways:

* Visitor market-No matter how different resorts are from each other, they all seek to satisfy guests who have three fundamental needs:

1. Desire for a change of pace, getting away from the familiar

2. Desire to satisfy recreational interests while being entertained and stimulated

3. Desire to travel to interesting and attractive places.

Resorts certainly attract conventions and group business. However, the scheduling of business meetings must be coordinated with recreational activities.

* Facilities-Because the average length of stay at a resort is longer than at a hotel, the facilities are different. Rooms, in general, are larger. More closet space is needed. Large amounts of land are required for recreational facilities. Guests are looking to participate in a variety of activities as part of their total resort experience.

* Location-Guests are attracted to many resorts because of their remote location. Many guests travel considerable distances to “get away from it all” or to enjoy an area of natural beauty. This means that these properties must be self-contained. Support services, such as laundry and maintenance, must be provided. Transportation may need to be provided for employees. Similarly, shuttle service to and from the airport may have to be provided for guests.

* Recreation-A resort, by definition, is a place where people go for recreation. Most resorts specialize in one recreational type, such as beach activities, skiing, or tennis. However, it is economic folly to rely on one season of the year. One bad snow season, for example, can ruin the entire year. To combat this,...