Term Paper

Gillette's Path to Global Success

    Uploaded by patbateman on Jul 13, 2006

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|Gillette's Path to Global Success |

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|The story of Gillette, one of the most successful global consumer-packaged good companies, well known for product innovation. It |

|offers insights on the innovation, acquisition, and global strategies of Gillette. It is chronologically well organized and is |

|filled with interesting examples and facts, as can be expected from its journalist author Gordon McKibben. |

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|This book is aimed at practitioners and students of business. Although it covers consumer-packaged goods, some of the lessons are |

|applicable to all product categories. There are five parts: "The Stage is Set," "The Search for Balance," "Fight for Survival - The |

|Takeover Threats," "Fast Track to Global Leadership," and "Gillette's Global Culture in Practice." The last two chapters are perhaps|

|the most important chapters in the book, considering Gillette is one of the truly global companies: 70% of its sales, 72% of its |

|profits and 80% of its employees are outside the U.S. |

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|This book does a good job of highlighting the keys to Gillette's global success. The chapter on the Sensor shaving system (razor and|

|blade) is relevant and interesting. The Sensor shaving system is one of the enduring innovation successes of Gillette. Al Zein, who |

|became...