Global Strategic

Introduction 2

Part one, Five Elements of strategy Analysis 2

Arenas 2

Differentiators 3

Vehicles 4

Staging 6

Economic Logic 6

How did all the above five elements support each other? 7

Was there consistency among the five elements? 7

Part two Evaluation of strategy 8

1. Does the strategy of the company fit with what is going on in the external environment? 8

2. Does the strategy of the company exploit the key resources and capabilities? 8

3. Are the differentiators sustainable? 8

5. Does the company have enough resources to pursue this strategy? 9

6. Is the strategy implementable? 9

References 10

Appendix one 11

Appendix Two 12

Introduction

This report focus on analyzes and evaluation strategy on Apple computing company.

Part one, Five Elements of strategy Analysis

Arenas

* Product categories

According to the 2011 Apple INC. Form 10 Annual report, the Apple INC.

focuses on product designs, production, mobile communication, personal computers, media devices, music players, software, services, networking solution and third-party product (digital and physical) and applications. The company sells physical devices, such as IPhone, IPad, Ipod and Macbook Pro etc. as well as digital products such as application, software and music etc.

* Market segment

Firstly, Apple is targeting in middle and upper-income customer with high-level disposable income. Because of Apple’s products are more expansive than other competitors’. For example: Apple IPhone 4S is from $799 and Macbook pro are from $1349 (Apple Australian website, 2012). In the same range of mobile phone, HTC one only sells for $509 (HTC Australian website, 2012). By comparing with those two products, Apple’s product price is much higher than HTC’s. Secondly, the company is not just targeting to individuals, but also it targets to business, for example: small middle business, education, enterprise and government customer...