Innocent Drinks

Me (Richard Reed) and my 2 friends (Adam Balon, Jonathan Wright), we have built a prosperous and fast-growing business, based on our beliefs of providing healthier and natural food – pure fruit smoothie drinks to the community, in a sustainable way by lowering down our company’s and all stakeholders’ impact in the environment and by bridging the gaps all over the world, taking in consideration social and environmental causes.

Since our company has grown very fast, we want to maintain the company’s expansion based in our values, as we have done till now, taking also in consideration the actual and the arising competitors. We believe that our key points to surpass our competitors are our values.

To support our growth and expansion to new markets, we have made a risky alliance with McDonalds. It had an initial negative impact that we have successfully overcome. Our products are now in the supermarkets, groceries and independent stores in the UK furthermore we are expanding to Europe having already established offices in 5 strategic European cities. This fact shows that we cannot quit on the first barrier there are always alternatives. So, selling Innocent is not an option.

We are in a constant process of providing learning and, implementing our culture, to our employees through our academy. This will support our expansion plan according to our values. Having more high qualified employees supporting and spreading our values, the lesser risks we will be exposed to and also the easier will be to let know people that we are not only selling healthier smoothies but we are supporting different charitable projects according to our social responsibility and sustainability. This is a strong message that has shown its proof of great positive impact in the social media.

An option to find compatible partner/s so that we can dilute our risks, mainly in Europe, is very interesting and could be implemented after an evaluation.

Our products’ quality has been proved,...