H&F Company

Company Background

Describe the vision and mission of the organization

Vision of F&N Company is to become the leading total beverage company in Malaysia and the region.

Mission of F&N Company is to be the dominant total beverage company in Malaysia offering a range of dynamic brand.

The vision of the Company’s purpose is to be great and big company in around the world which not only in Asia Pacific, Europe and the USA also is their target to. Today, F&N has spread its wings to more than 20 countries worldwide and established itself as a regional player. That is their real purpose to be a multinational company and which company still keep improve and to be a large company in the world wide. Besides that it would like to be a largest company in food and beverage area and that’s what the reason to F&N Company expands their beverage product such as F&N soya bean milk, yoghurt, fruit tree, seasons, sparkling drinks and so on.

The more interested thing is F&N Company was not only produce their product and makes profit only, which Company is very concern consumers’ health care such as on their any products must got health choice that logo label and details information for every product that selling to consumers. Which purpose is at F&N Company, they are believe that healthy lifestyle is one what consumers are looking forward to and make a conscious decisions to choosing and eating the right foods and beverages in daily to benefit consumers’ emotional and physical well-being and what that’s call is balanced lifestyle.

Thus, F&N Company keep develop new and innovative what those products are offer health benefits, great tastes and experiences and product which cater to consumers’ needs at different life stages such as old people drink F&N soya bean milk or F&N fruit tree while teenager drink isotonic drink which is 100 plus health choice and so on. F&N Company of corporate philosophy is “Pure Enjoyment” with great taste and “Pure Goodness” with health benefits.

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