Competitive Profile Matrix of Mcdonald's Company

| 2013 |

| McDonald’s Company

Kia Isabelle C. Gajero 4BBE

|

[Environmental scanning and porter’s 5 forces] |

San Beda College, Manila. |

BS Business Management and Entrepreneurship |

ENVIRONMENTAL SCANNING:

The companies around the world are located and operate in an environment, which is a resource for them. In turn, the companies themselves send the results of their activities to the environment. Therefore, the organization and the external environment are in constant relationship and interaction. External factors have an impact on all the elements and processes of the organizations. In this paper, we will discuss the external environment of McDonalds Corporation which is one of the top brands of the world. 

The McDonalds is the largest restaurant chain fast food in the world, and is originally from the United States. The company manages its subsidiaries directly or through franchising. It is based in Oak Brook, a suburb of Chicago, in the State of Illinois. The restaurants of the company are spread all over the world and employed around 438,000 full-time employees. The company has become one of the most recognizable organizations and has challenged the so-called globalization, the hectic lifestyle and modern consumerism with its new style and tactics. When the environment is favourable to the company, we speak of opportunities (which are favourable economic conditions, legislation, and market dynamics). On the other hand, when the environment is negative, it is called a threat or constraint for the company’s business. The company's strategy will therefore be to seize opportunities and instead divert or bypass threats. However, the goal of the business will be to turn threats into opportunities. The macro factors which create the environmental conditions of the organization are given below:

economic, which characterizes the state of the economy (the value of GDP, inflation, unemployment, natural resources, climate, education workers,...