Management

MARKETING MIX STRATEGIES OF

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SUBMITED TO SUBMITEDBY

PROF.SUDIP KUNDU TINA KHATUN

MBA(PTU)

ROLL NO-7

SECTION-B

ABSTRACT

Established in 1907, Tata Steel founded and developed India’s first industrial city, now Jamshedpur, where the company established Asia’s first integrated steel plant. Tata Steel has a significant presence in allied and downstream areas through its various Strategic Business Units, namely the Tubes Division, Wire Division, Bearings Division, Ferro Alloys and Minerals Division, Agrico Division.

The company also possesses and operates captive iron ore, coking coal, and chrome ore mines. Tata Steel is developing three green field steel projects in the Indian States of Jharkhand, Odisha and Chhattisgarh,which will provide an additional capacity of 23 mtpa. Its 6 mtpa integrated green field steel plant project at Kalinganagar in Odisha is already underway. Also on the anvil are a deep-sea port at Dhamra in Odisha in a joint venture with Larsen & Toubro and a 60,000 tpa titanium dioxide venture in the Tuticorin district of Tamil Nadu.

KEYWOARD

➢ Established

➢ Growth

➢ Produce product

➢ Spread of business

➢ Strategy

INTRODUCTION

The TATA name is a unique asset representing leadership with trust. The group comprises 95 operating companies The in seven businesses-

• Engineering

• Materials

• Services

• Energy

• Consumer product

• Chemicals

• Information system

Tata steel is a diversified steel producer. It has a global presence in 50 markets and manufacturing operations in 26 countries. The company provides steel for...