Social Media

ABSTRACT

This report explores the issues relating to social networking and organizational performance. The many nuances and technologies that make this tool of social media so powerful and yet so open to abuse. How social media has changed the rules of communication. How it brings companies to customer in meaningful ways, how it helps to vet both employee and client. We examine the tactical advantages of the communication and information. This report also attempts to examine the flaws of this technology by examining the issues of security, company image and productivity loss among others.

1.0 TABLE OF CONTENTS

Abstract

1.0 Table of Contents

2.0 Introduction

3.0 Background of Issue

3.1 Social Networking

3.2 Social Networking Platforms

3.3 Social Networking Apps and Websites

3.4 Organizational Performance defined

4.0 Literature Supporting the Issue

4.1. Microsoft study into Social Media use and Perceptions:

The Positive

5.0 Literature Not Supporting the Issue

5.1. Microsoft study into Social Media use and Perceptions:

The Negative

6.0 Discussion

7.0 Conclusion

References

2.0 INTRODUCTION

The relationship between Social Networking and Orginizational performance is in a constant state of evolution.  Social Networking in itself is communication at its most personal and pervasive, with tablets and smartphones it is common to hear stories about people getting off their computers, laptops or tablets to get into bed only to check Facebook, WeChat, WhatsApp, Instagram or Twitter with his or her smartphone.  How does this connectivity affect Orginizational Performance?  Since communicating and sharing information with people is fundamental to the success of any business, many enterprises are taking measures to employ tools that can provide that extra edge (Source: Microsoft Survey on Enterprise Social...