Com2602

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AMON LUNGU UNIVERSITY OF SOUTH AFRICA STUDENT # 49672258

09th AUGUST,2013

COM 2602 ASSIGNMENT # 1

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CONTENTS

PAGE 1. Declaration……………………………………………………………………………………………………. 3 Communication in the organisation.……………………....………………………………….…......4 2. The origins and major emphases of; 3.1 Public Relations…………………………………………………………………………………………4 3.2 Marketing Communication………………………………………………………………………..4 3.3 Organisational Communication………………………………………………………………….5 3. Strategic role of communication integration………………….………….….………………..6 4.1 Strategy Communication………………………………………………………………………..…6 4.2 Communication Strategy…………………………………………………………………………..6 4.3 Communication of strategy…………..………………………………………...………………..6 The rationale for integrating organizations’ communication.................................7 3.1. Historical development of communication integration...............................7 3.2.Five Junctures of intervention.......................................................................9 4. Sources Consulted……………………………………………………………………………………….. 12

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Declaration I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques. I have read and understand Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.

Name

: Amon Lungu

Student number : 49672258 Date Witness : 09th August, 2013. : Rita Malama

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QUESTION 1 COMMUNICATION IN THE ORGANISATION 1.1 What are the origins and the main emphasis of the following fields of communication; 1.1.1 Public Relations

The South Africa’s Institute for Public Relations and Communication Management defines public relations “as the management through communication of perceptions and strategic relationships between an organisation and its internal and external stakeholders.” Public Relations, commonly referred to PR,...