Marketing Strategy of Pizza Hut & Pizza Inn in Bangladesh

Introduction:

The complex conditions of modern business and increase in almost all aspects of services operation have compelled the management of every service industry to place emphasis on the efficient and effective method of presenting its service. The boundaries between goods and services are increasingly becoming blurred and the conventional characteristics that differentiate goods and services have been shown to be artificial and ineffective. Thus, a broader perspective of marketing considers physical products as distribution mechanisms for service provision. Consumers acquire products to obtain the services that they provide.

The shift towards service can be seen worldwide in several industries. For instance, software companies, personal computers and electronics manufacturers are experiencing a massive change in their business mission, from manufacturing goods to providing services to customers. Companies such as IBM, Dell, Oracle and HP are relying on services as their most importance source of profits. This trend from tangible to intangible products does not seem restricted to high-technology industries, and includes conventional channels such as grocery store chains and car manufacturers. Along with this process, it becomes imperative to review the firm’s internal structure, strategic goals and, most importantly, the relationships with customers.

During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized Pizza Hut’s business through more than four decades of success.

Another pizza company also plays a vital role in this industry and that is Pizza Inn, which offers a variety of pizzas through their full service, delivery/carryout, and the express...