Media Content

I , the undersigned , hereby declare that this is my own work and Personal work, except where the works or publications of others have been acknowledged by means of reference techniques.

Date: 28 February 2013

A witness’ name: Abigail Walker

TABLE OF CONTENTS

PAGES

1 MEDIA POLICY AND REGULATION

1.1 Definition of ‘ internal media regulation

1.2 Theoretical discussion of Norms

1.3 Example of Norms

1.4 Explain of regulation 3

2 MEDIA AND COMMUICATION MARKETS

2.1Product Life Cycle

5

3 MEDIA REPRESENTATION AND NEWS

3.1 Five factors

3.2 Agenda and Gate keeping 6

4 Self Reflection 7

Question one:

Media Policy and Regulation

a) Definition of “ Internal Media regulation “ the most effective would be distinguishing between related to and involved with how the media functions, operate or perform.

Internal regulation refers to how the medium itself and non- statutory media organisation organize the functioning and performance of the media.

Theoretical discussions:

Norms: Norms is deemed what is acceptable or not acceptable to the audience. In our current society different communities will differ on certain norms. Norms are thus reflected in what media choose t publish.

Pressure groups:

Pressure groups also influence and help to regulate the contend of the media.Hiebert et al. (1991-107) point out the voice of an individual fades as the media becomes larger..

Advertisers:

Marxist views mentions that advertisers in the West orinsist on a particular type of news and will withdraw their advertising if the media organization does not comply. Advertisements are regulated under (ASSSA)

Consumer: The media and are the main regulators of the media. The operative principle is supply what to buy

Examples of forms of regulation:

Norms: Good example the video footage of the prison wardens who were intimate while being at work. This article sends shock waves around the country....