Strategic Audit of Bat

Report on

Strategic Audit of BAT

Course & Code: Strategic Management

(MGT- 4356)

Submitted To:

Mohammad Ahshanullah

Assistant Professor

School of Business and Economics

United International University

Submitted by:

Md.Shafikul Islam 111 091 390

Md.Nazmul Hassan 111082151

Jahirul Islam 111091398

Md.Ismile Hossain 111091271

Anisur Rahman 111091067

Md.Sanwar Hossain 111091742

Date of Submission

7th may 2013

Letter of Transmittal

7th may, 2013

Mohammad Ahshanullah

Assistant Professor

School of Business and Economics

United International University

Dhanmondi, Dhaka-1209.

Subject: Request for accepting report.

Dear Sir,

Here is the report on British American Tobacco’s strategic audit/competitive analysis which you have recommended to us as the term paper for the Strategic Management course. As you read the report, you will get clear idea about the strategic and competitive analysis of British American Tobacco.

I, therefore, pray and hope that you will encourage our work by accepting this report and if you have any further queries about the report you can contact me.

Sincerely Yours,

Md. Nazmul Hassan

ID: 111082151

On the behalf of the group members

Acknowledgement

First we would like to thank almighty Allah for helping us all the way, who gives us the ability to do this term paper. Especially we would like to thank our teacher, Mohammad Ahshanullah sir who helped us a lot to do this report successfully by giving instruction and making our practical knowledge through this term paper. Without his instruction we would not able to prepare this report. Finally, we want to give thanks to our all the group members for their hard works. All of their help has made us able to complete this report.

Executive Summary

British American Tobacco is a British multinational tobacco company headquartered in London, United Kingdom. It is the world’s second-largest quoted tobacco company by market share (after...