Saving the Kenyan Film Industry

table of contents

GENERAL INTRODUCTION 4

Introduction 4

Robert Sklar’s History of Film 4

Kenya and Film 9

Statement of the Problem 11

Limitations 12

Objectives 12

Organisation of my work 12

Definition of Terms 13

Piracy 13

Hollywood, Bollywood and Nollywood 13

Riverwood 13

VCD, DVD, VHS 14

Culture 14

Copyright 14

Globalization 14

CHAPTER ONE 15

1.0 Introduction 15

1.1 Sociological Analysis 15

1.2 The Significance of Film 17

1.3 The Relevance of the Problem 18

1.4 The Reasons behind the Problem 20

1.5 Piracy 21

1.6 Globalization and Culture 23

1.7 Policy 24

Conclusion 25

CHAPTER II 26

FIELD RESEARCH 26

2.0 Introduction 26

2.1 RIVERWOOD CASE STUDY 26

2.2 Context of the Research 26

2.3 Research Hypotheses 27

2.4 Research Methodology 27

2.5 Sampling Criteria 27

2.6 Survey Data Collection 28

2.7 Quantitative data analysis 28

Table 1: Gender 28

Table 2: Age 29

Table 3: Living Arrangement 29

Table 4: Level of Education 30

2.8 Access to Media 31

Table 5: Access to Television 31

Table 6: Access to DVD Player 32

Table 7: VCR Access 32

Table 8: Access to Dstv 33

2.9 Media Exposure 33

Table 9: Knowledge of Local Films 33

2.10 Watching of local Films 34

Chart 1: Do They Watch Local Films? 34

2.11 Preference of Films 34

Preference of American Films 35

Preference of Local Films 35

2.12 Should Local Films Be Only In English? 35

2.13 Do I See Myself As A Global Citizen? 36

Chart 2 37

Chart 3: Patriotic Pride 37

2.14 Media Use 38

Chart 4: Uses of Media 38

38

2.15 Description of Findings 38

2.15.1 Introduction 38

2.15.2 Surprise Findings 39

2.17 Interviews 42

2.17.1 Findings 43

2.17.2 Selected interview cases 44

2.18 Case Study Conclusion 45

2.19 MEDIA THEORY ANALYSIS 46

2.19.1 Introduction 46

2.20. Media Effects theories 46

2.21 History 46

2.21.1...