Gillette Indonesia

Gillette Indonesia

Windsor Team 6

Andres Losada Castro Mikael Dia Kevin Jones la Rufus Mitchell Mari Sakuma Chandan Shah

INTERNATIONAL MARKETING – February 8, 2012

Table of Contents

Executive Summary...............................................................................................3 Situation Analysis..................................................................................................3 Company Analysis..............................................................................................3 First-movers Advantage:.................................................................................3 Customer Analysis..............................................................................................3 Products offered.................................................................................................3 Competitor Analysis............................................................................................4 Collaborators.........................................................................................................5 PEST Analysis.........................................................................................................5 Political:..............................................................................................................5 Economic:...........................................................................................................5 Social..................................................................................................................5 Technological.....................................................................................................5 SWOT Analysis.......................................................................................................6 Market Segmentation............................................................................................6 Target...