General Mills Inc.

General Mills Inc.

A. What is the nature of General Mills’ business? That is, based on what you know about the company and on the accompanying financial statements, how does General Mills make money?

i. General Mills is the leading producer of packaged consumer goods. The company has 3 segments US Retail, International, and Bakeries and Foodservice. General Mills makes their money through producing various food products and distributing them all over the world.

B. What financial statements are commonly prepared for external reporting purposes? What titles does General Mill’s give these statements? What does “consolidated” mean?

ii. Balance Sheets, Income statement, and Statement of Cash Flows. General Mills gives these statements a title of Consolidated Statements of Earnings, Consolidated Balance Sheets an Consolidated of Cash Flows. Consolidated means that General Mills is factoring in all of its subsidiaries into its aggregated accounting figures that are represented on these statements.

C. How often do publicly traded corporations typically prepare financial statements for external reporting purposes?

iii. They are required by the SEC to do financial statements quarterly. These quarterly reports are called 10Q reports. They also are required by the SEC to do financial statements annually. These annual reports are called 10K reports.

D. Who is responsible for the financial statements? Discuss the potential users of the General Mills financial statements and the type of information they are likely interested in.

iv. Management of General Mills is ultimately responsible for the company’s financial statements that are issued. Potential users of the General Mills financials would be investors, banks, competitors, and the government. Investors will use the financials to decide if the company is a viable investment option, banks for lending purposes to measure liquidity, competitors to see how they stack up, and the...