Business Plan - Shoes

Eclipse

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Business Plan Business Idea: Creating and selling a high heel shoe that converts into a flat shoe.

Team Members

Linn Baumgardt Zach Hally Amanda Hudson Martine Jackson Caitlin O’Malley Colleen Pascarella

Eclipse

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Table of Contents Table of Contents Business and Product Description Industry and Competitive Review Macro-Environmental Forces Market Segmentation Market Segment Target Markets Competition Analysis Positioning Strategy Strategy and Competitive Advantage Operations Strategy SIPOC Process Flow Chart Quality Assurance Plan and Operations Processes Recovery Plan and Reactive Quality Assurance Organizational Structure and Resource Allocation Marketing Mix Promotional Mix and Promotional Budget Market Forecast Contingency Plan Financial Narrative Conclusion Financial Statements, Ratios, and Assumptions Bibliography Page 1 Page 2 Page 2 Page 3 Page 3 Page 3 - 4 Page 4 Page 4 - 5 Page 5 - 6 Page 6 Page 6 - 7 Page 7 Page 8 Page 9 Page 10 Page 10 - 11 Page 11 - 15 Page 13 - 14 Page 15 - 17 Page 17 Page 17 - 18 Page 18 Page 18 - 23 Page 24 - 27

Eclipse

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Business and Product Description~ Eclipse Inc. designs a unique two-way convertible shoe that turns from a heel to a flat shoe for working women and college women. Eclipse aims to create a shoe that is convenient, comfortable, and that can be worn for day to day activities. In the first year, Eclipse will offer the Eclipse Executive and Eclipse Limelight, which are both closed toe heels available in sizes 6 to 11, including half sizes. Eclipse Executive is a 2" professional heel of higher quality that comes in black, tan, and brown. Eclipse Limelight is a 4" high heel that is made of a lower quality leather sold at a cheaper price and offered in grey, black, and red. In fall of year 4, the company will launch a 3" transformable boot called Eclipse Prestige. This will be available in all the same sizes and come in black, brown, and tan. Each fashion season,...