An Analysis of Mcdonald's

An Analysis of McDonald's

Table of Contents

Executive Summary 3

I. Background and History of McDonald's 4

II. Analysis of McDonald's 5

The industry environmental

Markets 5

External Environmental 7

SWOT Analysis 10

Company performance over time– financial outlook – stock analysis 12

Strategy/Five Forces Framework 15

III. Issues involving McDonald's 20

Advertisement 20

Capitalism 21

Environment 21

Employment 22

Expansion 22

Nutritionists 23

Social Responsibility 24

References 25

Executive Summary

This project analyzes the greatest and most successful fast-food restaurant in the world, McDonald's. The success of McDonald's is not by chance. Since its humble beginnings, McDonald's has taken a number of strategic steps over the years to build its empire not only in America, but also globally. In a way, McDonald's has been a key factor in not only the rise of the fast-food industry as a whole, but also has played a key factor in American relations around the world. For example, it has been said that countries that have McDonald's will never go to war with the United States. The analysis includes a deeper look into the business side of McDonald's, a discussion on the social and ethical issues that McDonald's holds, and just how this business has played a role in both business, and peace relations with other countries.

I. Background and History of McDonald's

The birth of McDonald's began when Patrick McDonald opened “The Airdrome” in 1937. This restaurant was in Monrovia, California. After 3years, in 1940 his two sons Mac and Dick (Maurice and Richard), changed things up a bit, relocated, and open the restaurant with new name “McDonald’s Bar-B-Que Restaurant” in San...