Hershey's Case Study

3. Develop a vision and mission statements for the organization.

The proposed mission statement for The Hershey Company is "Delivering one happy moment at a time".

The proposed vision statement is "The Hershey Company promises to satisfy consumer needs by offering quality chocolate and non-chocolate products that are delicious and delectable".

6. Construct an external factor evaluation matrix, how do they impact her management planning. What positive effects will they have on your business and how will you overcome the negative factors

EFE Matrix for Hershey's Company

Key External Factors Weight Rating

Opportunities

1. Growing its presence in key international

markets like China and Mexico. 0.0912 4

2. The launch of its Simply Pleasures

Chocolate, 30% less fat. 0.0534 3

3. Acquiring Brookside foods. 0.0773 2

4. Nestlé's image, child labor present in

Ivory Coast supply chain. 0.0385 1

5. Consumption of chocolate has gone up. 0.0579 2

6. Put more money towards its gum

market share. New flavors/products. 0.0374 3

7. Joining cocoa supplier AMCO in launching

Mexico cocoa project. Reintroduces cocoa

growing in Mexico and helps struggling

farming industry. Ensure proper supply of

cocoa in the future. 0.0643 1

8. Consumers more aware of nutritional values

and basing purchases off of that. 0.0752 3

9. Acquiring other candy and snack companies 0.0956 3

Threats Weight Rating

1. Currency exchange rates. 0.0376 1

2. Increased market competition. 0.0745 3

3. The 2008 purchase of Wm. Wrigley Jr.

by Mars created the world’s biggest

candy maker. 0.0648 2

4. Cocoa and sugar prices rising. 0.0676 3

5. Recent...