Nike Case Study

Nike Case Study

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Nike Case Study

Overview of the case study

Nike is a United States gigantic multinational corporation that is involved with the designing, manufacturing, development and global sales and marketing of footwear, accessories, equipment, services and apparel. Nike is one of the largest suppliers of apparel and athletic shoes in the world. It is one of the most valuable brands in the world, valuing at $ 10.7 billion. Nike was founded on 1964 as Blue Ribbon Sports (BRS) by Phil Knight and Bowerman. It officially adopted the name of Nike on 1971.

1. Problems confronted by Nike

Nike is a gigantic international organization and one of the leaders in its industry of footwear, apparels and athletic accessories. A company of the likes of Nike has to keep coming up with new innovations and ideas in order to maintain its brand value. Thus the Research and Development department of Nike has to come up with new innovations. The problem then occurs in reconciling the new innovations with practical implementations and designs. An instance of this had been when the new product Magneto was being considered for introduction. This involved taping magnets in one’s temples and then to clip futuristic eyewear into them, which would then depict a virtual reality in which a person could workout.

Another problem that is often faced by the companies that conduct more investments into innovations is that of copyrights. It can be seen in the case of Nike that it launched its product of Flyknit, a feather-light shoe of the weight of a sock on top of rubber sole. It was only four months after the launch of Flyknit that Adidas also came up with a similar product known as Primeknit. Nike then filed a legal case against Adidas over copyright and patent claims.

2. Solutions developed by Nike

Nike in order to further the process of innovation and new ideas has taken an initiative that seeks to align the modern...