Cabela's Inc

Introduction

Before progressing with the main discussion of our paper, it is only prudent that the organization in question, which is Cabela's, is provided a foreword about. Cabela's was founded in 1961 by a young married couple; Dick and Mary Cabela from humble beginnings from their kitchen. Cabela's started from a small merchant business that offered fishing flies through print advertisements in all the national outdoor magazine and delivered through direct mail. The company introduced its first catalog in 1963 and over the next forty-four years, the business has continued to thrive and grow exponentially. The company launched its corporate website in 1998, which compared to other big business organizations, was a huge feat as the internet boom was at its initial stages.

The business philosophy centers on building strong and long lasting relationships with all its customers through provisioning of high quality products at a gripping value. The product portfolio of Cabela's constitutes of over two hundred and twenty-five thousand Strategic Kinetic Units (SKU's), which includes fishing, camping, hunting, marine, outdoor footwear and apparels as well as vehicle accessories and home furnishings as well, thus proving to be a complete 'one-stop' shop for families and individual outdoor and indoor home needs (www.phx.corporate-ir.net).

Cabela's (CAB) has achieved many corporate milestones, such as debuting at the New York Stock Exchange in 2004, which received an enthusiastic response from the traders that reportedly drove the stock's value up by over forty percent within some minutes of opening of the market. This also happened to be one of the most successful Wall Street debuts by a company in recent times. Apart from this, the company has been bestowed with other reputed awards and recognitions such as in 2001; the companies catalog was ranked as the fifth most popular and widely circulated catalog in America. Along with, in 2006 the company's website was...