Poto-Smart Taste, Drink Best

Team Number: BA090013 Team Name: Epimetheus

Poto: Smart Taste, Drink Best

Producing non-dairy milk from potatoes to reduce milk crisis and potato spoilage problems

Team Members

Md. Nabid Alam (Team Leader)

E-mail: md.nabid.alam@gmail.com Contact No. 01673375729

Md. Masum Ikbal Patwary Md. Towhidul Islam

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EPIMETHEUS

Table of Contents

Serial No. 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 11.0 12.0 13.0 14.0 15.0 -Particulars Executive Summary Business Idea Goals and Objectives Market Potential Competitor Analysis Marketing Plan Operation Implementation Plan Resource Requirement Ownership Form and Management Team Risk Assessment SWOT Analysis Exit Strategy (Contingency Plan) Financial Plan Social Cost-Benefit Analysis Appendix Page No. 1 2 3 3 4 5 6 7 7 8 8 8 9 9-10 10 i-xx

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EPIMETHEUS

1.0 EXECUTIV E SU M M AR Y

Are you sure that the last drop of milk your loving child drinks is safe? Do you know what compels you to feed your baby melamine and other contaminated milk? The huge demand-supply gap makes the milk price high and that creates the chance for low price contaminated milk to enter into Bangladesh market. Another recent agro-problem Bangladesh has faced is huge potato spoilage after having bumper production each year and potato farmers incur huge loss. Poto (country’s first non-dairy milk brand) identifies these top problems as opportunity and combines two solutions into one direction which is producing milk by adding value to the local quality potatoes to introduce non-dairy milk in Bangladesh market as a new offering. Poto’s product line comprises two basic category of milk which is original & flavoured in three tetra pack size of 250ml, 500ml and 1litre. A new generation of non-dairy beverages has dawned with Poto, a delicious-tasting, fat free, cholesterol free, that can be used just like milk. Potato based Poto is an excellent source of bio available calcium and least allergic of all non-dairy beverages...