Mobile Phones Market in Uk - February 2014: Industry Overview

Mobile Phones - UK - February 2014 Any properly modular phone would lose some of the sleek, slim dimensions of the most aesthetically pleasing and highly desired handsets currently on the market.

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This doesn’t necessarily preclude the project from succeeding; rather it means that purchase of non-modular phones will need to be reframed in the public consciousness as something environmentally wasteful. An ethical or moral premium will need to be attached to the purchase of a modular phone, to generate a pride in ownership that the phone’s purchaser would normally feel through public use of a handset valued for its aesthetics rather than its utility. table Of Content

introduction

definitions abbreviations

executive Summary

the Market figure 1: Forecast Value Of Mobile Phone Sales, 2008-18 market Factors nokia’s Exit Will Consolidate Market Along Broader Tech Lines 2014 Should See Surge Of Eastern Manufacturers refresh Contract Aims To Boost Handset Sales brand Innovation the Consumer manufacturer Of Phones Owned By Consumers figure 2: Manufacturer Of Consumers' Mobile Phones, November 2013 operating System Used figure 3: Operating System Installed On Consumers’ Smartphones, November 2013 importance Of Brands In The Purchasing Process figure 4: Importance Of Brands And Model When Buying A New Phone, November 2013 factors That Influence Purchases figure 5: Ranked Factors That Influence Consumers’ Choice Of Mobile Phone Handset, November 2013 additional Features Important To Consumers figure 6: Additional Features Important To Consumers, November 2013 what We Think

issues In The Market

is The Market Saturated, Commoditised, Or Both? will Oems Come Under Increasing Pressure To Survive? is The Integration Of Older Consumers Being Catered To? can Modular Phones Really Succeed?

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