Black Consumers and the Perimeter in the Grocery Store-Us-February 2014:Industry Forecast Report

Black Consumers and the Perimeter in the Grocery Store - US - February 2014 Black consumers are underserved in advertising and marketing as it relates to the perimeter of the grocery store. This consumer is prone to certain dietary issues that may be alleviated by incorporating more fresh produce, meat, and healthier diary options in their diet. Their receptivity to advertising coupled with their love for food and grocery shopping presents a unique opportunity for marketers. table Of Content

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what You Need To Know definition data Sources consumer Survey Data expenditure Data abbreviations And Terms abbreviations terms

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category Expenditures figure 1: Black Household Expenditures And Forecast For Grocery Perimeter Food Categories*, At Inflation-adjusted Prices, 2008-13 (est) figure 2: Black And Hispanic Household Share Of Expenditures For Grocery Perimeter Food Categories, By Category, 2011 And 2013 (est) the Consumer where Blacks Shop, Store Preferences, And Shopping Habits figure 3: Where Blacks Most Often Purchase Grocery Perimeter Food Categories*, November 2013 figure 4: Top Supermarkets And Food Stores Where Blacks Shop, By Us Census Region, July 2012-september 2013 figure 5: Factors Influencing Blacks’ Choice Of Where To Shop For Groceries, November 2013 figure 6: Blacks’ Attitudes Toward Shopping For Groceries At Specialty Counters/departments, November 2013 figure 7: Purchases Organic Or Private Label Products, By Race/hispanic Origin, November 2012 figure 8: Factors Impacting Where Consumers Shop For Groceries, By Race/hispanic Origin, November 2012 figure 9: Appeal Of Loyalty Reward Cards, By Race/hispanic Origin, November 2012 the Produce Department figure 10: Blacks’ Attitudes Toward Fresh Fruit And Vegetables, November 2013 in The Dairy Case figure 11: Types Of Milk And Non-dairy Milk Purchased, By Race/hispanic Origin, December 2012 figure 12: Blacks’ Attitudes Toward The Benefits...