Camp Ta-Wa-Si

Individual Case Submission #2. Due at the start of class Week 4. Jan 29.

Camp Ta-Wa-Si Case: Defining and Understanding the Industry

For this submission, you are not required to use specific frameworks discussed in the readings to answer these questions.

1. How would you define the industry in which Ta-Wa-Si operates (put it into a sentence)? Why this definition (make sure you take Exhibit 4 of the case into consideration)?

It is a Christian faith-rooted summer recreational camp. The activities and overall direction of the camp has Christian undertones, and it sounds from the case that they would like to make the camp more educational but as of now it is more about a vacation, having fun, and getting away from hectic city life.

2. In defining the industry in this way, how would you categorize / group those who compete with Ta-Wa-Si in some way? Why this categorization? (Note: list specific organizations in your categorization)

Wildwood camp seems to be the most direct and threatening competition. They are bigger, better, and have more facilities and activities. They would also fit directly into the industry described in question 1. Camp Abby and Yucky & Wonderful camp are also mentioned as alternative faith camps that would be direct competition, and they are having enrolment issues as well. Abby has a winterized facility so they would also be competition during that time-frame should Ta-Wa-Si decide to expand that direction.

Exhibit 10 also has a list of other faith-based camps in surrounding areas, along with some pricing and activities information. These would all be within Ta-Wa-Si’s “industry”.

Again the categorization is basically faith-based recreation and/or learning camps. This does not exclude the fact that non-faith-based camps are going to be competition to this industry as well, among many other summer activities.

3. Identify and assess the external trends that Ta-Wa-Si and other camps are facing? Are some of these...