Live Nation Five Forces

Supplier Power: Here you assess how easy it is for suppliers to drive up prices. This is driven by the number of suppliers of each key input, the uniqueness of their product or service, their strength and control over you, the cost of switching from one to another, and so on. Live Nation is the largest Events and live music Promoter. Its main events are online and Live music. Offering a one stop operation that operates a music stars tours, Creates their albums, Sell their merchandise, run their website, produce their videos and a range of other products which no other company offers. Had Signed a 10 year contract with Madonna. Has a database consisting contact details of all fans who attend their shows

Buyer Power: Medium to High pressure Here you ask yourself how easy it is for buyers to drive prices down. Again, this is driven by the number of buyers, the importance of each individual buyer to your business, the cost to them of switching from your products and services to those of someone else, and so on. If you deal with few, powerful buyers, then they are often able to dictate terms to you. Famous Musical stars have bargaining power because of their great popularity, and the bargaining power is decreased because of Live nations Reputation as the “future of music business”.

Competitive Rivalry: Low pressure What is important here is the number and capability of your competitors. If you have many competitors, and they offer equally attractive products and services, then you'll most likely have little power in the situation, because suppliers and buyers will go elsewhere if they don't get a good deal from you. On the other hand, if no-one else can do what you do, then you can often have tremendous strength. Currently, there is no main competitor due to the fact that no other companies offer a one stop operation that handles all the musical needs of a Musical star. There may be other Music companies in the market bt these other companies have failed to reach...