Straman Paper

STRAMAN FINAL PAPER

AN INTERNAL AND EXTERNAL ASSESSMENT TO DEVELOP STRATEGIC PLANS FOR IBM (International Business Machines), PHILIPPINES

In fulfillment of partial requirement for STRAMAN

By:

Erum, Cassandra

Go, Jane

Uy, Richard

Sarinas, Samantha

Yaolim, Katrine

STRAMAN K36

Submitted to: Sir Joseph Pangilinan

Date:

EXECUTIVE SUMMARY

I. Company Profile

IBM (International Business Machines) Corporation is a multinational information technology company founded in the US. It is currently one of the leading manufacturers of computers in the entire world. Over the year, IBM has managed to set up headquarters in different parts of the world enabling them to dominate the different markets.

IBM Philippines counts as one of the countries that houses an IBM branch.

IBM Philippines was established in the year 1937 and is currently in full operation. Continuing to serve its clients with high quality products and services. They work towards producing effective and efficient solutions to IT related problems of different companies. Being a branch of a global company, IBM networks with other IBM branches all over the world in order to deliver efficient client needs and wants. Also providing BPO operations and services to some of the biggest companies in the country.

Currently being the leader in information technology, IBM offers its local and international clients quality hardware, software, IT enabled services, outsourcing and consulting services. Part of the internal operations of IBM is partnering with companies outside the industry to further develop programs and services, increasing innovation in their company. IBM Philippines is one of the fastest growing Business Process Outsourcing (BPO) services provider in Philippines. IBM provides customer care services and back office processes for leading organizations worldwide. To stand as long as IBM has, it is no doubt that they are able to provide excellent customer satisfaction....