The Roots of the Japanese Post-War Miracle

The Roots of the Japanese Post-war Miracle

Bachelor Degree Program

Global Sales & Marketing

University of Applied Sciences Upper Austria - Campus Steyr

Bachelor Thesis I

Towards the academic degree of

Bachelor of Arts in Business (BA)

Submitted by

Hakan Koc

Submitted to: Mag. Monika Pleschinger

Steyr, on 18.12.2013

* Affidavit

“I hereby declare on oath that this written assignment, The Japanese Postwar Miracle , which I am submitting as part of my bachelor degree, is my own work.  All sources have been properly acknowledged and the assignment contains no plagiarism.”

Date and location of signing                                                             Student’s signature

___________________                                                                      _________________

* Table of Contents

Affidavit II

Table of Contents III

Table of Figures V

List of Tables V

Kurzfassung VI

Executive Summary VII

1 Introduction 8

1.1 Problem Definition 8

1.2 Goal of Thesis 8

2 Japanese Business Culture 8

2.1 Introduction 8

2.2 The Japanese Working Class 9

2.3 Kaizen 10

3 Historical Background of the Japanese economy 12

3.1 Introduction 12

3.2 Togukawa Period 13

3.3 The Meiji Era 14

3.4 Pre-war and World War II 19

3.4.1 The End of the Meiji Era and the Pre-War period 19

3.4.2 The Pacific War 20

3.5 Post-War Influence of the Allies 23

3.5.1 Major Reasons for Economic Recovery 25

3.5.2 The Reverse Course 26

3.5.3 Japan's Profit from the Korean War 27

3.5.4 Peace Treaty 27

3.6 The Roots of the Leading Technology Industry in Japan 28

4 Keiretsu - Protection of the own economy 30

4.1 Introduction 30

4.2 Definition of the Term "Keiretsu" 30

4.3 History of the Keiretsu 31

4.4 Different Types of Keiretsu 34

4.4.1 Horizontal Keiretsu-The Big Six 35

4.4.2 Vertical Keiretsu - The Production Keiretsu 37

5 Summary and Key Findings 38

6 List of References 39

7 Curriculum Vitae 41

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Table of Figures...